YOCOYA

Yocoya is an artisanal rug vendor based in Oaxaca, Mexico. The brand aims to connect indigenous rug-makers with a wider audience. The design was created with these handmade qualities and traditions in mind. The brand already had stamp-like graphics and a logo created by a local artist. However, the assets lacked cohesion and brand direction. I was tasked to create a guide using the cactus and its fruit, tuna, as inspiration.


Graphic Designer: Maggie Gutierrez
Photography: Yocoya

Client
Yocoya

Illustration of the word "Yogurt" written in bold, dark green letters with a stylized swirl design inside the letter 'O', set against a light background.
Slide presentation with the logo 'YOCQA', three black floral icons, placeholder text, and images of colorful prickly pear cacti with fruit.
Colorful collage with the word 'YOCAYA' repeated in various styles, surrounded by flower patterns in different colors.
Colorful collage with the word 'YOCAYA' repeated in various styles, surrounded by flower patterns in different colors.
A beige cardboard box with colorful flower symbols and the word "YEOYA" on the lid. Inside, the box displays the phrase "¡BUENAS!" on the inner lid.
Four colorful squares, each with a different flower image: dark teal flower on orange, white flower on yellow-orange, black flower on purple, and yellow flower on red.
A webpage showcasing Mexican artisanal rugs and textiles, featuring images of colorful handmade rugs, with shopping options for Tehtli and Mitla rugs, and promotional images of textile products.