Discovery Spark

Packaging designed for a creative activity line of products for Discovery toys. Inspired by a kid’s spark of imagination and playful characters to match. Each part of the packaging was designed with both the product and the child in mind.

Art Director: Andy Nunez
Graphic Designer: Maggie Gutierrez
Character Design: Jacky Northgrave, Sam Ho
Logo Design: https://ronindesign.co/
Product Design: Sam McClellan, Niran Jayasiri

Client
Warner Bros Discovery

Bright green background with the word 'discovery' in white text and a small globe icon replacing the letter 'd'. To the right, a blue cartoon character with big eyes, standing on an orange pencil with a smiling face, raising one arm with a yellow star and a colorful palette above its head.
Bright green background with the word 'discovery' in white text and a small globe icon replacing the letter 'd'. To the right, a blue cartoon character with big eyes, standing on an orange pencil with a smiling face, raising one arm with a yellow star and a colorful palette above its head.
Display of children’s art kits on pink shelves with a playful turquoise background featuring a smiling red paint tube with a rainbow trail and green squiggly lines.
Display of children’s art kits on pink shelves with a playful turquoise background featuring a smiling red paint tube with a rainbow trail and green squiggly lines.
A color palette chart displaying different fonts and colors, including a playful blue font labeled 'FREUDE' and 'ZIGLETS MEDIUM,' with a section showcasing main colors like discovery green, green apple spark, cyan spark, mulberry spark, red apple spark, Spanish orange spark, and cobalt yellow spark, along with additional character colors such as goldenoob brown, sepia brown, carrot orange, printers black, white, and platinum.
Cartoon cloud character with big eyes, a small smile, and a waving hand, set against a green background.
A smiling young girl wearing green glasses is holding two syringes, one pink and one blue, with colorful paint splashes on a tray in front of her.
Two children playing a game of tic-tac-toe on an electronic tablet, surrounded by drawings and colorful illustrations, on a wooden floor.
Two children playing a game of tic-tac-toe on an electronic tablet, surrounded by drawings and colorful illustrations, on a wooden floor.
Packaging boxes for a Discovery Doodle Projector Light Art Station, featuring colorful designs and product information, including markers and drawing discs, with a blue backdrop.
A colorful box labeled 'Dazzle Art' features a children's art set with a light-up diamond painting activity. The box displays a callout about shape creation, featuring images of a child squeezing clay, painting, and a smiling cartoon character. The side of the box has vibrant, wavy patterns and a logo space marked for customization. A warning label indicates small parts and a choking hazard for young children.