F.A.O. SCHWARZ Sparklers

F.A.O. Schwarz Sparklers Wear and Share toy plush are a series of stuffed plushies designed with removable accessories meant to be shared with their companion. The “Sparklers” name referred to either the accessory or the plush being sparkly. Each hangtag has a small child wearing the accessory meant to be shared, along with its own color scheme.

Art Director: Amber Hungridge
Graphic Designer: Maggie Gutierrez

Client
F.A.O. Schwarz
Target

Logo for Sparkle with the tagline "Wear and Share," featuring pink and gold text on a cream background.
Collection of holiday-themed stickers with the word 'Sparkler's' and the text 'Wear and Share', featuring cartoon characters in festive costumes on colorful backgrounds.
Collection of holiday-themed stickers with the word 'Sparkler's' and the text 'Wear and Share', featuring cartoon characters in festive costumes on colorful backgrounds.
Close-up image of colorful round badges with a cartoon character and the words 'Sparkle's Wear and Share,' along with additional text and logos.
Colorful circular stickers with cartoon girl faces and the words "Sparkler" and "wear and share."
A plush toy resembling a lion wearing a blue bow tie and glasses, with blue fluffy hair and a smiling face. Part of a children's product or brand logo visible in the background.
Close-up of holiday-themed merchandise including plush dog toys with Christmas decorations and a Christmas ornament with a girl wearing a holiday hat, along with a plush dog wearing a Santa hat and a red bow, on a pink background.
A plush blue dog wearing bunny ears and a rainbow-colored bow tie, next to a sign that says "Sparklers" with a cartoon girl wearing bunny ears, and a unicorn head decorated with pink flowers and gold accents.