F.A.O. SCHWARZ
ANIMATED IMAGES

I created a collection of animated stickers for GIPHY to be used on social media platforms, primarily Instagram Stories, to launch alongside the 160th anniversary of F.A.O. Schwarz. The creative concept centered on the brand's iconic soldier bear character, animating him in a variety of expressive poses modeled after widely used emojis.

Marketing Director: Jill Nordquist
Graphic Designer: Maggie Gutierrez