Sharper image revel
Sharper Image Revel is a sub-brand of the Sharper Image beauty line. The task was to create a style guide with a luxury spa feeling, while still maintaining the original Sharper Image style guide.
A beauty regimen usually implies a routine with a sequence of steps. The beauty tools featured in this product line-up are something extra to add to the routine. The question now is how to brand these items as not extra but essential to the routine.
Ritual is a ceremony with intention. Using Sharper Image Revel beauty tools should feel like a moment for yourself. A self-care moment. A moment to revel in.
The product on the front panel of the packaging was placed on a pedestal with an arc light, giving it a “Holy Grail” ideation. The organic wave features on the side panel are inspired by a topographic map of the face and a fingerprint. The colors are inspired by marble textures and by skin tones.
Art Director: Andy Nunez, Maggie Gutierrez
Photography: David Roth
Graphic Designer: Maggie Gutierrez
Client
Merchsource