Sharper Image DME

Sharper Image presents durable medical equipment for the fashion-forward Walmart customer.

Products reimagined with elevated designs and better quality to counter what already existed in the market. Packaging was designed with the product's sophistication and the DME customer in mind.

The challenge was to keep the original Sharper Image style guide while accommodating shelf space at Walmart. Each panel includes the logo, product name, and product image for versatile facing in-store.

Art Director: Andy Nunez
Graphic Designer: Maggie Gutierrez, Greg Hahn, Kim Fuentes
Product Design: Denny Lu, Karen Chang

Client
Walmart

Dark blue background with the Sharper Image logo and the slogan 'Move With Confidence' in white text.
Dark blue background with the Sharper Image logo and the slogan 'Move With Confidence' in white text.
Display of medical and mobility devices, including walkers, transfer benches, shower chairs, grab bars, and mobility accessories, arranged on white shelves against a plain beige wall with a wooden floor.
Collage of four elderly adults in various settings: a woman with a headscarf outdoors, a man sitting with a cane outside a building, a woman relaxing indoors, and a man in a suit sitting inside. Overlaid text says 'Sharper Image' and 'Move with Confidence'.
Medical support equipment including a walker and a foldable chair in a healthcare setting with sunlight and shadows.
Color swatches labeled 'Main Accent PMS 2189C,' 'Accent PMS 172C,' 'Background,' 'Packaging,' and 'Text,' showcasing different color options for design or branding purposes.
Color swatches labeled 'Main Accent PMS 2189C,' 'Accent PMS 172C,' 'Background,' 'Packaging,' and 'Text,' showcasing different color options for design or branding purposes.
A foldable walker with a blue seat and black frame standing on a wooden floor, with its packaging box next to it.
Boxes showing a deluxe foldable walker with a sleek gray design, handle grips, and foldable features, displayed on a wooden surface against a plain background.
A display of various mobility and bathroom aids, including a rollover walker, a foldable walker, a commode, a shower chair, a transfer bench, and a grip bar, all in packaging.
Four product boxes for mobility accessories on a white shelf against a plain wall. The products include a cup holder, a phone mount, a safety flashlight, and accessory hooks, each with images and features listed on the packaging.
Close-up of a black and brass wall-mounted faucet with a textured blue handle and orange text indicating functions like 'LED Out Wrist Support' and 'Performance Clamp,' against a white background. Part of packaging or an advertisement image for this faucet.