cocktail infusion booklet

A recipe book was created for the Hammer + Axe Cocktail Infusion Kit product. The brand has its own language described as “rugged masculinity with a feminine touch”. The idea was to create a recipe book with the same thoughtfulness. It needed an approachable, refined touch for each cocktail recipe. 

The lighting was directed to be moody and direct, creating dramatic, long shadows. The set design featured rough tactile textures and contrasted with sleek, classic glasses.

Art Director: Maggie Gutierrez
Food Stylist: Valerie Aikman-Smith
Photographer: David Roth
Lighting Director: Adam Torgerson
Graphic Designer: Maggie Gutierrez
Recipe Consultant: Cari Hah
Editor: Charles Leigh

Client
MerchSource - HAMMER+AXE

A cookbook titled "Infusions & Cocktails: Homemade Craft Libations" standing on a marble countertop with a gold jigger and a burgundy cloth nearby, with a blurred warm-lit background.
Book cover titled 'Infusions & Cocktails: Homemade Craft Libations,' featuring a marble tabletop with vanilla beans, coffee beans, red spice powder, and a wooden spoon, against a reddish background.
Open cookbook page showing a cocktail recipe for Espresso Martini, with a cream-colored background and a photo of a prepared espresso martini in a transparent glass with a coffee bean on top, placed on a textured surface.
Cucumbers on a dark surface with some cut and sliced, a knife and a jar of sliced cucumbers in liquid with a metal straw, and a small bowl with sliced cucumbers.
Two glasses of white wine garnished with cheese, salami, and pickles on skewers on a rustic table with a cheese board and a knife.
Open cookbook with chili pepper infusion recipe and images of sliced chili peppers in jars on a wooden surface.
Glass jar with strawberries and juice with a straw, surrounded by fresh strawberries and a spoonful of sliced strawberries on a dark surface with a beige cloth.
A cocktail recipe in a booklet with a picture of a glass of dark red beverage garnished with a lemon peel, placed on a saucer, with the recipe for a Strawberry Negroni on the opposite page.