cocktail infusion booklet

A recipe book was created for the Hammer + Axe Cocktail Infusion Kit product. The brand has its own language described as “rugged masculinity with a feminine touch”. The idea was to create a recipe book with the same thoughtfulness. It needed an approachable, refined touch for each cocktail recipe. 

The lighting was directed to be moody and direct, creating dramatic, long shadows. The set design featured rough tactile textures and contrasted with sleek, classic glasses.

Art Director: Maggie Gutierrez
Food Stylist: Valerie Aikman-Smith
Photographer: David Roth
Lighting Director: Adam Torgerson
Graphic Designer: Maggie Gutierrez
Recipe Consultant: Cari Hah
Editor: Charles Leigh